Our Founder’s Journey

Our Founder, John W. Roulac

John is a long time advocate for healthy people and ecosystems, with expertise ranging from home composting and natural healing to forestry and hemp agriculture. John has authored four books on hemp and composting , with combined sales of more than one million copies. He helped jumpstart the modern home-composting movement in the early 1990s. He has written over 10 articles in the past 4 years on healthy soils, oceans and climate change.

He founded the organic superfoods brand NUTIVA in 1999 with 500 hemp bars and Inc. Magazine selected NUTIVA as one of fastest growing companies in the United  States for 7 years in row. John stepped down as CEO in 2017 and serves as Chief Visionary officer. In 2018, he founded RE Botanicals™, The Pure Organic Hemp Apothecary™.

He has founded four non-profit ecological groups, including GMOInside.org and helped catalyze the natural food industry to focus on regenerative ag as a solution to climate change. Learn more about John and better farming practices here.

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